Revenue
$43,539$176,652$483,555
12.4% vs previous8.1% vs previous5.6% vs previous
Good morning, Inês
Orders
71289790
9.0% vs previous6.3% vs previous4.2% vs previous
Conversion
3.6%3.4%3.1%
0.3 pts vs previous0.2 pts vs previous0.1 pts vs previous
Average order
$618$612$597
1.0% vs previous0.4% vs previous1.9% vs previous
Revenue
Crumb One by colour
Graphite46%
Sage31%
Butter23%
Butter sells slowest and runs out first. Supply chain calls it a mystery; we call it a small batch.
From visit to payment
Visits48,210
Product views20,248
Added to cart4,725
Checkout2,941
Paid1,639
Orders by hour
Most orders land between 12:30 and 13:30. Lunch, as predicted by the brand.
Latest orders
| Order | Customer | Items | Total | Status |
|---|---|---|---|---|
| #10482 | Inês P. | Crumb One, Butter + 35 mm | $799 | Paid |
| #10481 | Tom R. | Spare battery | $29 | Shipped |
| #10480 | Mei L. | Crumb One, Graphite | $649 | Paid |
| #10479 | Jonas K. | Travel tripod | $89 | Pending |
| #10478 | Ana S. | Crumb One, Sage + 35 mm | $799 | Shipped |
| #10477 | Piotr W. | Leather strap | $39 | Refunded |
| #10476 | Lea M. | Travel tripod | $89 | Shipped |
| #10475 | Dario F. | Crumb One, Butter | $649 | Paid |
Needs a look
- Stock
Butter edition: 3 left. Marketing keeps borrowing them for photo shoots.
- Trend
Tripod sales up 18%. Mostly to customers who already own tripods.
- Review
New five-star review mentions soup. Again.
Shutter & Crumb is fictional: a dashboard template for Prastora. The numbers are made up, the lunch peak is not.